- moving Makefile to parent folder. This resolves some of the weird path/build issues
- remove trace references to cpydiff and original file (no longer used anywhere)
- converting SOURCEDIR to a changeable variable, passed through all sphinx-build calls
- adding path to conf.py, in case it moves again
- making `-v` default with VERBOSE
- making `-E` default with FORCE
- creating BASEOPTS to store all the dirs, paths, and settings, passing them to sphinx-build in one long chain, instead of individually
- updating README to use the make command as default. Also added text explaining some of the customization you can add into a make command
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