diff --git a/atmel-samd/boards/feather_m0_bluefruit_le/conf_usb.h b/atmel-samd/boards/feather_m0_bluefruit_le/conf_usb.h
index 05de167760..4155c0fef6 100644
--- a/atmel-samd/boards/feather_m0_bluefruit_le/conf_usb.h
+++ b/atmel-samd/boards/feather_m0_bluefruit_le/conf_usb.h
@@ -15,7 +15,7 @@
 
 //! USB Device string definitions (Optional)
 #ifndef USB_DEVICE_MANUFACTURE_NAME
-#  define USB_DEVICE_MANUFACTURE_NAME "Adafruit"
+#  define USB_DEVICE_MANUFACTURE_NAME "Adafruit Industries"
 #endif
 
 #ifndef USB_DEVICE_PRODUCT_NAME